Mapping the Unmappable
Mapping and improving innovation, strategy, marketing and other knowledge-based areas
Workshop Code: FW-05
Day & Time: Friday, Oct 19, 2012 - 8:00 AM
Length: 4 hours
Cost: $200.00 USD
Value stream mapping has proven invaluable for seeing your operations and their underlying assumptions, but it can't measure ideas that have not yet been implemented. While value stream mapping is now the go-to tool for creating systemic, breakthrough performance improvements, there are many processes and operations in companies that don't yet have activity you can measure. Yet, one great idea from the lab could upend an entire industry. A great marketing idea could deliver sales that an endless series of poor ideas would never achieve. A well-crafted strategy could deliver far more value than a lesser one. But you need a way to evaluate these. Fortunately, there is one. Pfizer has developed a way of mapping knowledge processes that opens and improves innovation and builds a framework for successful improvement.
This workshop will introduce Critical Question Mapping, a new lean methodology designed specifically to uncover and make visible the very nebulous problems that activity-based methods (e.g., VSM) cannot, and will show how a Critical Question Map can help manage these knowledge processes and tremendously improve their cost and value delivery. If you have great ideas, this workshop will help you measure their value.
In this workshop:
- Hear why it has been so hard to measure the value of ideas.
- Learn the basic theory underlying Critical Question Mapping.
- Find out how to ensure the development of a Critical Question Map within your organization.
- Participate in a hands-on exercise designed to teach mapping in a real world situation.
- Create a Critical Question Map to visualize and understand a difficult-to-measure area of your business.
- Develop ways for this business area to deliver two to 10 times greater innovation and value at two to four times the speed.
- Take home a new lean method that expands your ability to improve your overall company performance.
PfizerFounded by cousins Charles Pfizer and Charles Erhart in 1849, Pfizer is the world's largest research pharmaceutical company, helping to alleviate disease and discomfort for millions of patients in over 150 countries across the globe.
Dr. Terence (Terry) Barnhart is senior director of continuous improvement at Pfizer. He is also a researcher and thought leader in the development of lean for knowledge-based work processes. A former research scientist for General Electric, business consultant for McKinsey and Company and R&D strategist for Pfizer, Terry's ongoing focus is on creating knowledge environments where people and innovation can flourish.
Terry holds a PhD in chemistry from the University of Wisconsin.
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